Illustrating we succeed together from the Art of Nurture brief by Lloyds TSB.
Using powerful imagery of climbing; the physical and mental strength required to achieve and succeed. This is coupled by the team work aspect of climbing, the rope between the two climbers is metaphorically an quite literally a life line, a bond that is only released once the summit has been conquered.
At least thats what I hope the Lloyds judges see!
I gave in and also made a green and blue version, shamelessly playing to the competition by including the Lloyds colours! It didn’t feel good at the time, but now its done I quit like it!